Business Owners Combat the Recession
Cited: Business Wire
A program called “Marketing Your Business: Five Strategies to Position Your Company in a Challenging Market” featuring Carolyn Sawyer, Founder and Chief Creative Strategist of the Tom Sawyer Company will be live on June 30 at 12 PM (CT), a hosted by The Principal Women in Business Teleclass Series complimentary teleclass.
“Now, more than ever, clients seek results-focused partners and that’s where opportunity emerges,” said Michelle Swanson, assistant director, Advertising, The Principal. “Having started her company from scratch and working with national brands, coupled with leading a successful broadcast career, Carolyn knows the meaning of perseverance especially in a tough market. She’ll inspire our listeners with her story and proven approaches to turn today’s market into opportunity.”
Held on “Teleclass Tuesdays,” the series of four complimentary teleclasses are squarely focused on bringing the best leaders, ideas and tools to women business owners to navigate the recession. This second session in 2009’s program allows the audience unique interaction in a casual format with Sawyer. To take part in the program and become a member, register at www.principal.com/women.
A respected author, Sawyer wrote, “Forget the Glass Slipper, Build Your Own Castle: 10 Traits of a
Million Dollar Business.” Sawyer has served as a correspondent for ABC News and as a news anchor for Lifetime Television. She is an active member of the Women’s President’s Organization (WPO,) an association for multi-million dollar business owners, and is a founding member of the Coalition of 100 Black Women-Boston Chapter.
Those looking for invitations or announcements . . . Life has so many special occasions and you make each one truly special. From graduations to first communions, from anniversaries to Baptisms, wedding announcements to birth announcements you can find unique invitations for every occasion you want to celebrate. That includes the most popular in invitations.
While bridal showers are great fun, they also take a lot of time to coordinate. When you order professionally printed bridal shower invitations, you will save time with a quick and easy ordering system. You can save even more time and money when you order your marriage announcements.
For a special occasion like a baby, you want adorable baby shower invitations that truly express how much you care. You will be thrilled at the wide selection of baby shower invitations from which you can choose. Ask for a free proof to ensure it is printed exactly the way you want for your invitations.
Any birthday party is a blast, but those that fall on landmark years are especially fun. Spend your time tending to the details, and let someone create memorable birthday party invitations for your special event. You can even find coordinating party supplies to go with the invitations. Your friends and the birthday boy or girl will be impressed!
The teleclass is provided by the Principal Financial Group. It features nationally recognized business leaders and thinkers from bestselling author and “Today” show financial contributor Jean Chatzky to chocolate visionary and multi-million dollar business owner Katrina Markoff. Class summaries and audio of all past programs are available for download at www.principal.com/women. The program’s moderator is Pamela Mitchell, Founder of The Reinvention Institute and Inc. Women in Business Contributor.
The Principal Financial Group (The Principal) is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $236.6 billion in assets under management and serves some 18.8 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com.
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My Take: I think it is always a good idea to keep learning when you own a business. Programs like this allow business owners to improve themselves, which improves their business. They can even do it from the comfort of their own home.
Many large corporations offer their employees and executives educational opportunities within the company and they even will pay them to attend these opportunities. However, a small business owner may not have the opportunity to take advantage of additional education because he or she is too busy running their business. This type of program gives that small business owner the opportunity to increase their knowledge and improve their business without taking precious time away from that business.
Small business owners need more programs like this, especially if they are free. I believe it would help the economy more if small businesses could grow without additional expense. Sometimes, that additional expense could be a problem for small business owner.
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Other Resources
Simpler Times
In a much simpler time, children grew up in a small towns or neighborhoods. They experienced a childhood lifted straight from the pages of a Norman Rockwell book. They rode bikes to baseball practice, fished in the local river for whatever would bite, and delivered newspapers each afternoon through rain, sleet, or snow.
From the art of Bob Byerley, featuring nostalgic paintings of children building tree forts or soapbox cars, to replica tin signs and wood propellers, you can bring that same smile to every person who remembers something from their childhood.
Newer Arrivals
There is no better way to recognize the arrival of a new baby than to offer a personalized gift that not only identifies the newborn by name, but also provides a wonderful keepsake for the parents. You will find a wide assortment of creative baby gift baskets offering adorable collections of hooded towels, bibs, blankets, soft hats and other items that can be customized with the newborn baby’s name.
When you bless the arrival of a new baby with a new baby gift basket, or send lovingly selected baby Einstein gift basket or baby shower gift baskets to honor a newborn’s addition to any family, you are sending the joy of a gift that will come back to you – a blessing for yourself!
Genuine Irish Jewelry
Celtic jewelry is hallmarked by the Assay Office in Dublin Castle. The Dublin Assay Office was established in 1637 to supervise the assaying of all gold and silver throughout the whole kingdom of Ireland. Originally, hallmarks consisted of the goldsmiths’ proper mark, which was the maker’s mark originally used to identify the silversmith or goldsmith responsible for making the article. The fineness mark, the crowned harp, was applied to 22-carat gold and sterling silver, which was silver of a standard of 925 parts of fine silver in each 1000.
In 1638, a date letter system was introduced and used in conjunction with the above marks. This date letter denotes the year in which the piece was made or hallmarked and is changed on January 1 each year. A new mark in the form of Hibernia was introduced on March 25th 1730 to indicate that a duty had been paid on all articles manufactured on or after that date. The Hibernia mark is used on all claddagh jewelry of Irish manufacture hallmarked at the Dublin Assay Office.
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Did you know that over 1 million Americans will declare bankruptcy this year?
The study may overestimate the number of bankruptcies caused by medical bills yet underestimate the financial burden of health care on American families, because most people struggle along but do not end up declaring bankruptcy, according to Cunningham.
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Ipsos Public Affairs
If you do not have disability insurance and get injured or disabled on the job or off, it can be a very big financial impact.



















