Customer Retention Strategies
With property management companies, the key to maintaining clients and their tenants is communication. Do not put prospective residents at the top and residents, the people that are paying rent, at the bottom. Those at the bottom of the heap tend to ignored. To increase the likelihood of renewal of residents you should respond to their calls and e-mails promptly.
By not responding promptly, you are pushing them out the door before they have even made the decision. Most of the time you will not hear from your residents, however when they have a need it is extremely important that you get a detailed work order to the maintenance staff so they know exactly what to do.
If you have Minnetonka homes for rent, you want to make sure that the maintenance staff talks with the office staff when there are delays getting the work done. The office staff and let the client know what is going on keep them in warm and in the loop. For example, “Hello Mrs. Smith, our maintenance staff is waiting for the cooler part to come in. It is scheduled to be delivered tomorrow. We are sorry for this inconvenience. We will get it taken care of as soon as the part comes in.”
You need to make the resident number one priority. This means keeping more than 50% of the residents phone numbers, which is typical in many communities. If the residents have e-mails, cell phones and/or home phones, this information must be kept up to date. Otherwise, a knock on the door will be needed by one of the office staff, which most of the time they do not have time to do.
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